INTRODUCTION & WHAT TO EXPECT

Social initiatives can generate a much-needed recurring, ongoing source of income through ShopDonation, something that's not easy to create for nonprofits, and not many concepts offer. Read how ShopDonation makes this possible

It's best to view ShopDonation as a tool that you can use to generate this additional revenue stream for your project. You start by creating your own page, where you'll create your own weblink; shopdonation.com/name.

Promotion

If anyone uses your link to shop online, donations will go to your cause (additionally if anyone goes to ShopDonation and chooses your cause, it has the exact same outcome). Since the majority of people shop online on a recurring basis, this can generate the ongoing financial support for your project, it's that simple.

Inform followers

It's important to tell your project's supporters/followers to use your unique weblink when shopping online. All their favorite webshops participate and it doesn't cost them anything extra! Because they first click through your ShopDonation-link, a part of each purchase amount becomes a donation to your cause.

To help you kickstart the promotion, you'll find ready-to-use flyers/posters that you can personalize for free.

Warm circles

Informing friends/family might be an easy way to start generating a small reliable source of income already - something that can benefit every social project.

The goal now is to make this group of regular shoppers bigger and bigger, by activating the project's supporters through your social media, website and newsletter. To make this easy, we've put free-to-use promotional material, such as website banners and ready-to-use promotional texts on the promotion page.

How much will you raise?

This depends on how many people you can gather to shop using your ShopDonation-weblink. Simply registering on ShopDonation will not generate an ongoing income, it's vital you promote your link to your surrounding community. This can easily be done in a matter of minutes, especially with the help of our tips and promotional material.

Per user

Our statistics show one user brings in €5 per month on average (which some achieve by Christmas shopping, or getting new insurance once a year). Next to that, we've noticed shoppers need an update or reminder every two or three months from the project owner, otherwise they tend to forget and income diminishes.

Lucrative periods

During Christmas season a lot is bought online, so this is a lucrative period to promote your ShopDonation-weblink. At the beginning of the year people start booking their summer holidays, which can also bring in some big donations. 

Remember though, the value of ShopDonation is that it doesn't necessarily raise huge amounts at once, but can generate an ongoing, recurring source of income, that over time will generate huge amounts.


We hope to be of assistance in this way and help you to achieve your project’s goals